Technically speaking, web design is a process of conceptualization, planning, modeling, and execution of electronic media content delivery via Internet in the form of Markup language suitable for interpretation by a Web browser.
Having said that, the process is no different than creating an ad campaign and visualizing the process of website design will make that a lot clearer.
For most typical commercial Web sites, the basic aspects of design are similar
The style, and content of the site should be relevant to the site and should target the demographic group with which the website is concerned . Defining the audience is a key step in the website planning process.
The site should be user-friendly, with the interface and navigation that is simple and reliable. The basic information structure should be set up by categorizing the content and organizing it according to user needs. For content evaluation and organization to succeed the purpose of the website be clearly defined. Each category should be named with a concise and descriptive title that will become a link on the website.
The graphics and text should include a single style that flows throughout, for consistency. The style should be professional, legible and not unnecessarily verbose, and compatible with most browsers.
Public content should be easy index-able by all, major search engines and advertisement media. Nonpublic information should be places behind no index tags